10 BENEFITS OF STORYTELLING IN BUILDING BUSINESSES & BRANDS

What is storytelling? “It is the art of using words and images to create a narrative that communicates ideas, emotions, and information. A good storyteller will engage their audience by taking them on a journey that is both entertaining and thought provoking.“ Okay, enough of this literary meaning of storytelling! What is storytelling in businesses/brands?Continue reading “10 BENEFITS OF STORYTELLING IN BUILDING BUSINESSES & BRANDS”

1 VITAL THING YOU MUST ACCEPT TO BOOST REACH, LEADS AND SALES IS… 

…there’s an elephant in your brain. 🐘 “Excuse me, what?” 😐 I KNOW. Listen. You’re not alone. You’ve got one. I’ve got one. We’ve all got one… …including your target audience. 😏🤷🏿‍♂️ Don’t believe me? Take it from Social Psychologist, Jonathan Haidt on how to best view human behaviour, and its connection to your unconscious. “…And thisContinue reading “1 VITAL THING YOU MUST ACCEPT TO BOOST REACH, LEADS AND SALES IS… “

BUILDING THINGS THAT TAKE OFF: THE TOKYO ANALOGY

Source: Pexels by Aleksandar Pasaric When it comes to most people, even myself, whenever they want to build something with the intent of growing it into crazy scales, they always think that they must penetrate the largest market and try to make the loudest noise so that they can be heard. Yet, while that canContinue reading “BUILDING THINGS THAT TAKE OFF: THE TOKYO ANALOGY”

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