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Tag Archives: Professor Phillip Kotler

WHAT IS SOCIAL MARKETING? AND WHY DOES IT MATTER?

Source: Flickr by Daniel Iversen
Social Marketing is a process- in which advertising is used for a wider social benefit; rather than to advertise products and services.

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Posted byHelen BarberFebruary 22, 2023February 20, 2023Posted inNES Latest, NES ProfileTags:Collective Action, Professor Phillip Kotler, Social Change, Social MarketingLeave a comment on WHAT IS SOCIAL MARKETING? AND WHY DOES IT MATTER?

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